Case studies

Selected projects — from analysis to long-term operation.

BD Pragostav · since 2004

Pragostav: four websites, two portals, one brand

A property manager with a unified identity, four generations of its website and two generations of its client portal. Twenty years of collaboration that began with taking a paper-based company digital.

  • Logo
  • Visual identity
  • Company website
  • Client portal
  • Animation
  • Print
  • Photography

KOMS Praha · 2010–2015

Industrial piping in a unified style

A supplier of industrial piping systems got a new logo, a unified visual style and a trilingual website with references.

  • Visual identity
  • Company website

eDomovník · since 2010

eDomovník: one cooperative's portal that became a product

Sixteen property managers, tens of thousands of users and, since 2026, a company of its own. It started as a portal for a single housing cooperative and grew thanks to a three-party model and an architecture that never copies data.

  • Company website
  • Client portal
  • Systems integration

Streetmarket · 2006–2025

The skate shop that outgrew its online store

Since 2006, skate and streetwear retailer Streetmarket had a custom-built online store — first on the BCT framework, then on WooCommerce. When its requirements outgrew both, [binary] recommended moving to a specialised platform.

  • E-shop
  • Website migration

Vamex · 2011–2020

One partner for two sister companies in healthcare

Two sister companies distributing medical devices got their identity, websites, product communication, trade fair stands and seminar invitations from [binary]. Nine years with one partner — until each discipline called for its own specialist.

  • Visual identity
  • Company website
  • Animation
  • Print
  • Exhibition stand

Towns-Wadey · since 2004

Twenty years with Towns-Wadey: the scope changed, the trust remained

Network administration and a custom information system, then identity and websites, and today quiet care of the product websites for the Stowe and Kaystone development projects. The scope of the collaboration changed as the group's needs changed.

  • Logo
  • Company website
  • Web application
  • IT and network administration

Burrito Communications · 2013–2024

The best custom development is sometimes none at all

A hosting company wanted its own system for managing clients, servers and billing. [binary] recommended an off-the-shelf specialised solution — the company has been running on it for over ten years.

  • Systems integration
  • Consulting

Trezory Čelákovice · 2013–2022

Commission instead of a fee: nine years of a safes online store

A company that had never sold online got an online store, price comparison site integration and campaign management — on a commission model that kept both sides focused on results for nine years.

  • Company website
  • E-shop

Footwear and leather goods · 2013–2020

Italian handbags from a shoe shop, taken online

An attempt to take sales from small shoe shops online with a new range of Italian handbags. The brand and the online store worked, but in the long run they ran into the difference between selling in a shop and selling online.

  • Visual identity
  • E-shop

Benese · 2016–2018

Sperm OK and Ovocan: pharma that speaks its customers' language

Benese, a small trading company, needed its products Sperm OK and Ovocan to be seen. [binary] designed the product websites, built the communication on its own concepts and copywriting, and ran the campaigns with monthly reporting until the company took them over.

  • Logo
  • E-shop
  • Online marketing

SkialpujFEST · since 2020

A festival that manages each edition itself

The organisers set up, sell out and archive each edition of the festival on their own. [binary] designed the technical solution to their brief and built the website — for the second time, on a new foundation.

  • Company website

Strahov · since 2003

Strahov System: a website that lasted over twenty years

Logo, identity and two websites for a student community. The first, with an unusual horizontal layout, ran from 2003 to the end of 2024; the second builds on it with an online shop and an archive of parties.

  • Logo
  • Visual identity
  • Company website
  • E-shop

Visual identity · since 2003

Logos

Logos that [binary] designed or delivered with partner graphic designers — with the year each was created and, for those no longer in use, the year it was retired.