Vamex · 2011–2020
One partner for two sister companies in healthcare
Two sister companies distributing medical devices got their identity, websites, product communication, trade fair stands and seminar invitations from [binary]. Nine years with one partner — until each discipline called for its own specialist.
- 9 yearsof end-to-end collaboration
- 2 + 1sister companies and the related MBV group
Starting point: specialist communication with many outputs
Vamex and its sister company Vivacom supply healthcare facilities with products from foreign manufacturers — including Terumo, Macopharma, DC Bead and OrthoPAT. They communicate with professionals: at trade fairs, specialist seminars, in print materials and on the web.
Identity as the foundation for everything else
In 2011 Vamex got a new logo, a unified visual style, a slogan and a brand manual — the logo built on the original one. Vivacom got a logo from scratch and its own style with a manual. The manual then defined everything that followed — from the website to business cards.
One partner for everything
The identity grew into end-to-end collaboration. [binary] prepared product communication, trade fair stands and print materials, animated invitations to joint seminars of both companies, a promotional video and ongoing website updates as the portfolio of represented brands changed. [binary] handled the graphic design with partner graphic designers, taking organisational responsibility and responsibility for the result.
For the client, this meant a single point of contact for everything related to communication, and a consistent look across disciplines.
From the same circle of people — through a personal rather than a business connection — came a project for the MBV group as well: corporate identity and websites for MBV International and MBV Trading.
Why the paths parted
Over the years the requirements grew more complex. Trade fair stands, print, video and marketing became more professionalised, and each discipline began to require its own specialist and its own tools. Meanwhile [binary] focused on what it does best: developing and delivering websites. From 2016 onwards the work was mostly minor updates and print materials, and in 2020 the collaboration ended.
Takeaways
One partner for all communication makes sense as long as the scope matches that partner’s strengths — it saves time, keeps a consistent look and takes responsibility for the whole. Once the individual disciplines become professionalised, it is fairer to hand them over to specialists and stick to what the partner does best.