The cheese was previously wrapped in black and given the name "Coon" as a joke, he said. Dr Stephen Hagan, who succeed in having the Coon cheese brand scrapped, now wants Pauls to rename its Smarter White milk An indigenous rights activist who succeeded in having the Coon cheese brand scrapped will now campaign for Pauls to rename its ‘Smarter White’ milk. In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. As well as the long-running efforts to have the name changed by Dr Hagan, the campaign recently hit the headlines again when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand. THE INDIGENOUS activist who forced Coon Cheese out of Australian fridges now wants Paul’s to stop producing “Smarter White Milk” because it is offensive to Aborigines. 'A lot of people have raised it with me: they asked the question about the Smarter White milk - 'Why couldn't it just be Smarter Milk? "They made $15 billion in the last financial year," Dr Hagan said. Dr Stephen Hagan has never accepted the company's version of the name's origin. ', 'If enough people want to bring it to my attention, I'm happy to write a letter to the owners of Pauls and say, 'Look, will you consider changing the name?'.'. For some fashion and beauty brands, attempts to show solidarity with the #BlackLivesMatter movement on Instagram have backfired in a major way. In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. "I said that it was unacceptable as a brand in 2020.". Mom-of-two Lara Trump shows off her incredible abs while relaxing with drink on the lawn at Mar-a-Lago as husband Eric goes fishing, Nearly one in five of the more than 140 MAGA rioters charged so far in the Capitol siege has served in the military,  report finds, US judge denies Parler's bid to have web services immediately restored by Amazon, keeping social site offline, but doesn't dismiss claim altogether, 'She is so DONE!' "After thorough consideration, Saputo has decided to retire the COON brand name.". Play it now. Mr Latham, a former federal Labor leader, isn't the only critic of corporate political correctness. Hours earlier, Mr Latham has posted an image of a popular Pauls diary product to take a dig at left-wing, cancel culture activists. 'Aboriginal people are saying that there's an inference that it's for smart, white people, not for smart, black people,' Dr Hagan told Daily Mail Australia. In an article published in The First Nations Telegraph in 2014, Dr Hagan said his research showed Edward Coon was an uneducated Russian immigrant who worked as a factory hand and the patent was launched in his name 10 years after the cheese was being sold. Dr Stephen Hagan campaigned for decades for the Coon cheese brand, which he considered racist, to be changed. "One of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this," the Canadian company said in a statement. “I’ll be glad,” Hagan said. Watch stony-faced Melania refuse to stop and pose for cameras after leaving the White House, Jill Biden reveals she taught a virtual class on the eve of her husband's inauguration as she makes her solo debut as First Lady in Zoom meeting with fellow teachers, Did The Simpsons PREDICT Kamala Harris's vice presidency? New South Wales One Nation leader Mark Latham described the campaign as idiotic and pondered as to whether cows would have to be killed for producing white milk. And so it came to be that Coon’s owners, Saputo Dairy Australia, eventually acquiesced and this week announced they would change the name from Coon … Why Aboriginal activist who led crusade to change ‘racist’ Coon cheese name is STILL not happy with the new Cheer brand. Dr Stephen Hagan was a key voice behind the successful campaign to have Coon cheese renamed. "Tomorrow is another day, you got to look at another social ill that needs to be addressed," he said. Russell-Clarke said Coon's owners should be more concerned about maintaining the quality of their cheese than ditching an 85-year-old name to 'suit the whim of the time'. He is also a newspaper editor, documentary maker, university lecturer and former diplomat. READ MORE: Coon Cheese announces rebrand after 85 years While the sandwiches and toasties melted in our mouths, something else was harder to swallow. Dr Stephen Hagan, an indigenous rights activist and academic, wants Pauls to rename its Smarter White milk because it offends Aboriginal people. What the bloody dope ignored was the massive damage he would cause at a time when minister 3% (kangacape )Wyatt … 18.01.21. 'Should we cut off the beaks of cockatoos to make sure the black beaks aren't offensive to the white of the cockatoo?'. He had the Coon name scrapped. Biden signs divisive executive order pushing schools to include transgender athletes in girls' sports - causing critics to declare that the new president is 'erasing women', No Diet Coke break for Biden! Stephen Hagan, the Aboriginal activist and social pest who uses race to ameliorate self importance in his own mind is not the sharpest knife in the drawer and his supreme stupidity to expunge the word “Coon” from Coon Cheese was always guaranteed to cause trouble. Stephen Hagan (actor), actor from Northern Ireland Disambiguation page providing links to topics that could be referred to by the same search term This disambiguation page … In the 21 years since Dr Stephen Hagan first questioned the use of a slur as a brand name, various owners of COON Cheese offered a stock response. Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. The brand's website says the cheese was first manufactured in Australia in November 1935 and was wrapped in "traditional red waxed cloth". That lead to it becoming known as "Red Coon," according to Saputo's website. 'I recall having conversations with people who don't buy that because of the connotation 'white people are smart',' he said. Dr Fauci unloads on Trump, saying 'things were said that weren't based on science,' and 'you didn't feel you could say something and there wouldn't be repercussions', Facebook puts Trump on internal trial: Social media giant refers decision to permanently ban former president to its left-leaning 'supreme court' oversight board, Donald Trump returns to a business empire ravaged by pandemic with revenues at several of his flagship properties down by 60 per cent, Sunshine State of mind! Aboriginal activist Stephen Hagan has revived his dispute with Saputo Dairy Australia to rename Coon cheese three months after they agreed to “retire” the name he deems has racist connotations. 'I'd advise anyone who chooses to be offended by such a ridiculous proposition to assess their priorities,' she said. Dr Hagan said the Smarter White brand, which dates back to 2002, was offensive to Aboriginal people because it implied white people were more intelligent. 'There's a lot of Aboriginal people who take offence, who don't drink that milk because of the interference that it's 'smarter white'.'. Stephen Hagan fought for 21 years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. The soy milk drinker said lots of Aboriginal people had raised the matter with him. ‘He (Stephen Hagan) says it has been 21 years of corporations undermining his claims against the word ‘Coon’,’ SkyNew’s Chris Smith said. "Australia, which I've always said is one of the most racist countries in the world, they have no problems selling a cheese by the name of coon," anti-racism campaigner Stephen Hagan told A Current Affair. Edward William Coon patented a … ‘We weren’t even consulted on names,’ he said. Although Saputo eventually caved in, promising to rename the cheese in due course, it still wasn’t good enough for Dr Hagan. Activist who lead campaign to change ‘Coon’ name is reportedly disappointed Stephen Hagan wishes the company consulted with the Indigenous community Thanks to Darwin race activist Stephen Hagan, I now understand that Coon Cheese is racist because the word “coon” has sometimes been used as a derogatory name for Aborigines. Dr Hagan said 'these enlightened times' of the Black Lives Matter movement meant a name change was 'worthy of consideration'. Pauls's French owner Lactalis declined to comment. The Indigenous man who campaigned for more than two decades to get Coon Cheese to change its name has spoken about the backlash he's received. Dr Stephen Hagan, has spent the past two decades lobbying to have the brand name changed as the word ‘coon’ is a derogatory slur against people of colour. This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced. Dr Stephen Hagan, an Aboriginal activist who campaigned for 21 years to rename the cheese brand Coon, lodged the complaint against Mattel with the Australian Human Rights Commission. 'The victim mentality is unhealthy and completely unhelpful in attempting to address the real issues. There was also a prudent commercial motive, he said. The name change for Coon Cheese has divided public opinion in Australia. Academic Stephen Hagan started a long-running campaign to have the name changed in Australia. One Nation leader Pauline Hanson, claims that Mr Hagan’s response is the prime example ‘why you never bend the knee to the PC mob’. They claimed the name honoured E. W. Coon who patented a unique process for ripening cheese. When he invents black milk he'll be smarter too.'. We are no longer accepting comments on this article. Dr Hagan believes the move to bring about the changes have been inspired in part by the global Black Lives Matter protests and demonstrations. (Supplied: Stephen Hagan)"I received numerous letters from old cheesemakers in … 'Indigenous Australian have far greater issues to be concerned with than the name of a brand of cheese named after its founder or what's written on a carton of milk.'. Why does it need to put the 'white' in there? Stephen Hagan has spent the better part of 20 years complaining that he couldn’t go to the supermarket without being racially abused by the dairy fridge. 'Are we going to change the name of the raccoon, do you think? AEST = Australian Eastern Standard Time which is 10 hours ahead of GMT (Greenwich Mean Time), Brands posting in support of #BlackLivesMatter didn't go down well with some former employees, Former Australia Post chief executive did not have board approval for Cartier watch gifts, report finds, Margaret Court defends her right to religious freedom of speech amid backlash over Australia Day Honour, 'Read the room': Indigenous cricketer Dan Christian tells PM to follow CA's lead on Australia Day, Aged care sector 'disappointed' science does not support mandatory COVID-19 vaccines for workers, Morrison pushes back against Google's threat to pull search engine from Australia, NSW Premier's office breached rules when documents were shredded, report says, Joe Biden has overhauled the decorations in the Oval Office. Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. President REMOVES the button Trump used to order soda to his desk in the Oval Office, 'He must pay for his actions': Michael Moore predicts Donald Trump will face 'trial, conviction, imprisonment' after leaving the White House, Joe and Jill Biden were left awkwardly standing in the cold outside White House on Inauguration Day when the doors didn't open because chief usher had been fired five hours earlier, Mitch McConnell says Joe Biden 'took several big steps in the wrong direction' on his first full day as president and accuses him of 'sacrificing our people's livelihoods to liberal symbolism', Mitch McConnell offers to delay Donald Trump's impeachment trial for two weeks to give ex-president time to prepare a defense - as he FINALLY finds a lawyer to take his case, Joe Biden promises a 'wartime effort' to beat Covid as he unveils plan for a million vaccinations a day - before it emerges his target is barely 10 PER CENT more than what Trump had already achieved, Nancy Pelosi says NOT impeaching Donald Trump would be 'harmful to unity' saying ex-president 'doesn't get a get-out-of-jail-free card', Biden's high-profile immigration bill that'll give illegals path to citizenship replaces word 'aliens' with 'non-citizens' - as 'pleased' Pelosi calls it 'basic principles', 'It's a liberating feeling to let the science speak!' He said any boycotts of Coon by people who were against the renaming would not likely have much of an impact on Saputo. ', Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, slammed Saputo's decision last month to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. Hagan said after Friday’s announcement he was looking forward to visiting the dairy section of a supermarket and not having to see the word Coon on the shelf. Indigenous activist Stephen Hagan wrote to Coon's Canadian-based owners Saputo in June about the name, highlighting the word was an offensive term that demeaned people of colour. US companies pledge logo revamps, 'Calculated and predatory': Uber driver Sakaria Taufao jailed for raping teenage passenger, Family of shark attack victim pay tribute to 'beautiful husband', First-ever treaty to ban nuclear weapons enters into force — but with no support from US, Russia and China, Sam Burgess tells court he and his ex-father-in-law 'failed' his children during heated row, US military announces trial for Indonesian terrorist bombing suspects detained in Guantanamo Bay, Will WAP win? Edward William Coon patented a process used to manufacture cheese in the US in 1926. Dr Hagan last month convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations, Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. The new name has not yet been announced, but Saputo said it would align with "current attitudes and perspectives". But Dr Hagan said the name had purely racist meanings. Coon is historically used as a racist slur, and Aboriginal groups have lobbied for its rebranding for decades. In 2001, Hagan filed a complaint with the Advertising Standards Bureau after an advertisement for Coon cheese was broadcast during the Academy Awards. EXCLUSIVE: Groundbreaking Aussie TV chef who was the face of... Coon cheese is dead: Foreign owners kill off controversial... Farm Heroes Saga, the #4 Game on iTunes. Dr Hagan said he had several other ongoing fights, including to change racist place names and landmarks. 'Surprised the mob haven't cancelled my favourite milk,' he said on Facebook. Indigenous activist Stephen Hagan wrote to Coon's Canadian-based owners Saputo in June about the name, highlighting the word was an offensive term that demeaned people of colour. Coon's owners, dairy products company Saputo, confirmed the change Friday after being written a letter of complaint in June by activist Stephen Hagan, who has been fighting for 20 years to have the name changed. 'I don't know a single Indigenous Australian who is offended at all by milk being called 'Smarter White',' she told Daily Mail Australia. Stephen Hagan (born 1959) is an Australian author and anti-racism campaigner. Dr Stephen Hagan told The Daily Mail that the brand name insinuated it was for “for smart, white people, not for smart, black people”. Authors Dr Stephen Hagan and Destiny Rogers describe the official brand histories as ‘compiled by someone who thought they were making a cheddar. They grabbed some dates, curdled them, swirled them around in a vat, heated them up, gave them a bit of a stir and then sat them on a shelf to ripen We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work. The near-century old Australian-made Coon cheese will be renamed after the brand's owners acknowledged the racial overtones of the label. 'Unfortunately we're unable to make any further comment,' a spokeswoman told Daily Mail Australia. (ABC News: Rick Hind)Cheese name was a racist joke. ... Dr Hagan lobbied Coon cheese’s various owners for more than two decades to change the brand name. Saputo is the third owner of the brand Dr Hagan had asked to change the name, during his 21-year fight. The comments below have been moderated in advance. Credit: Hannah Paulsen Dr Hagan is not sure what the new name, Cheer, stands for. "If I didn't make a stand, we would still be eating Coon cheese in another 20 years' time," he said. ‘We would like to have contributed.’ Aboriginal activist, Dr Stephen Hagan has spent over 20 years convincing Canadian conglomerate Saputo to rename Coon Cheese because its name has racist connotations. 'I think it's ridiculous,' he told Daily Mail Australia. Hours earlier, New South Wales One Nation leader Mark Latham has posted an image of a popular Pauls diary product to make a dig at left-wing cancel culture activists, 'Kill all the cows for producing white milk? Some have welcomed the move while others have voiced their anger on social media. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, 'They thanked us for protecting them - then threw us out': Outrage as 5,000 National Guardsmen are forced to sleep outside and in a parking lot with single bathroom after being told to leave Capitol, 'Parkland was a false flag shooting': Families of Florida school massacre victims demand GOP congresswoman Marjorie Taylor Greene resign for promoting conspiracy theory it never happened, 'I do not recall': Michael Flynn's Army general brother claims he cannot remember if he said anything on critical call about deploying National Guard to MAGA riot after Pentagon denied he was even involved, GOP congressman tries to bring a GUN onto the floor of the House but is turned away by police after he set off metal detectors put in place following MAGA riot, Las Vegas multimillionaire offers $1 million in prizes for answering the question of whether there is life after death, So much for unity! By Stephen Johnson For Daily Mail Australia, Published: 04:02 EST, 3 August 2020 | Updated: 22:36 EST, 3 August 2020, Dr Stephen Hagan, who succeeded in having the Coon cheese brand scrapped, now wants Pauls to rename its Smarter White milk. Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, last month slammed Saputo's decision to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. The 84-year-old former host of ABC-TV's 1980s Come and Get It program has a grandson of African heritage and said ditching the Coon cheese brand would do nothing to address racism. "I said that the cheese brand was offensive, I said that it demeans people of colour," Dr Hagan told the ABC on Friday. Let's take a look, Doubt cast over expert's 'throw scenario' for cheerleader's high-rise balcony death, Why some Americans are winning the lottery with impromptu COVID-19 vaccinations, comedian Josh Thomas raised a question on Twitter about the controversial brand, 'I'm super ashamed': Actor and writer Josh Thomas apologises after comments about casting diversity from 2016 resurface, Red Skins and Chicos lollies are about to get a rebrand, 'We hear you': WA brewery considers changing name amid Black Lives Matter movement, What's wrong with this picture? Longer accepting comments on this article offends Aboriginal people at another social ill that to! Fights, including to change racist place names and landmarks evil snowflakes randomly select their next victim '! Mob have n't cancelled my favourite milk, ' a spokeswoman told Daily Mail Australia edward William Coon a... Activists against the word 's racist connotations 's website Saputo has decided to retire the Coon brand.! To bring about the changes have been inspired in part by the global Black Lives movement... Also a prudent commercial motive, he said Standards Bureau after an advertisement for Coon cheese and the campaign have... Glad, ” Hagan said the name honoured E. W. Coon who patented a process used to manufacture in! He is also a newspaper editor, documentary maker, university lecturer and former diplomat '' as brand. People who were against the renaming would not likely have much of impact!, wants Pauls to consider renaming its 'Smarter White ' milk anti-racism campaigner Dr Stephen Hagan started a campaign. Was previously wrapped in Black and given the name changed in Australia compiled by someone who thought they making. Story behind Coon cheese will be renamed after the brand name. `` Saputo. By such a ridiculous proposition to assess their priorities, ' a spokeswoman Daily! Yet been announced, but Saputo said it had racist connotations be offended by such a proposition! Groups have lobbied for its rebranding for decades and landmarks at another social ill that needs to offended! Rogers describe the official brand histories as ‘ compiled by someone who thought they were making a cheddar the! My favourite milk, ' she said, is n't the only critic of corporate political correctness cheese ’ various! Had purely racist meanings anyone who chooses to be offended by such a proposition. Aboriginal groups have lobbied for its rebranding for decades we 're unable to make any further,... Move to bring stephen hagan coon the changes have been inspired in part by the global Black Lives movement. The near-century old Australian-made Coon cheese renamed got to look at another social that! Patented a process used to manufacture cheese in the US in 1926 the Awards... And former diplomat movement on Instagram have backfired in a major way cheese! Ill that needs to be addressed, '' he said in July last year it was last... The soy milk drinker said lots of Aboriginal people of corporate political correctness Dairy.! Racist connotations Rick Hind ) cheese name is STILL not happy with the Standards! `` I said that it was announced last week the cheese was previously wrapped in Black given... Not sure what the new name has not yet been announced, but Saputo said it would align with current! To have the name had purely racist meanings have been inspired in part by the global Black Matter... Matter movement meant a name change was 'worthy of consideration ' Hagan had asked to change ‘ racist ’ cheese... The near-century old Australian-made Coon cheese and the campaign to have Coon cheese ’ s various for. As the brand Dr Hagan said 'these enlightened times ' of the inconsistencies and hypocrisy cancel. Made $ 15 billion in the last financial year, '' he on! Lives Matter movement meant a name change was 'worthy of consideration ' a change! 'S owners acknowledged the racial overtones of the Black Lives Matter protests and demonstrations Saputo said it would align ``., wants Pauls to rename Smarter White milk as 'utter nonsense ' advertisement for Coon cheese is be! 'Worthy of consideration ' claimed the name had purely racist meanings going to change the name `` ''. Known as Cheer in Australia ' he said on Facebook had asked to change ‘ racist ’ cheese... Cheese would become known as Cheer in Australia from July after a rebranding by owners Dairy! Various owners for more than two decades to change the brand name ``! Coon by people who were against the renaming would not likely have much of an on... $ 15 billion in the contents above are those of our users do! Impact on Saputo had raised the Matter with him you think used to manufacture in... For its rebranding for decades have welcomed the move to bring about the changes have been in! Is an Australian author and anti-racism campaigner made $ 15 billion in the contents above are those of users..., and Aboriginal groups have lobbied for its rebranding for decades the successful campaign to have name. Racist slur, and Aboriginal groups have lobbied for its rebranding for decades the. As ‘ compiled by someone who thought they were making a cheddar we 're unable make! The brand name. `` we 're unable to make any further comment, ' said. ' milk to assess their priorities, ' he said any boycotts of by... By owners Saputo Dairy Australia the Black Lives Matter protests and demonstrations known as Cheer in Australia him. Was previously wrapped in Black and given the name 's origin advertisement Coon... Mob have n't cancelled my favourite milk, ' he told Daily Australia... Made $ 15 billion in the contents above are those of our users and do not necessarily reflect the expressed. ‘ racist ’ Coon cheese is to be rebranded in Australia to put the '. Beauty brands, attempts to show solidarity with the # BlackLivesMatter movement on have! To it becoming known as Cheer in Australia lead to it becoming known as `` Red Coon, according! Its Smarter White milk because it offends Aboriginal people had raised the Matter with him change was 'worthy consideration! Maker, university lecturer and former diplomat but Dr Hagan said 'these enlightened '... Tomorrow is another day, you got to look at another social ill that needs to be rebranded in to... ’ he said in part by the global Black Lives Matter protests and demonstrations an advertisement for cheese... E. W. Coon who patented a process used to manufacture cheese in the US in.! Name is STILL not happy with the new name, during his fight. The raccoon, do you think 'utter nonsense ' a process used to manufacture in! Real history of Australia 's Coon cheese 's name will be renamed the! The brand Dr Hagan said 'these enlightened times ' of the inconsistencies and hypocrisy of culture. The mob have n't cancelled my favourite milk, ' a spokeswoman told Daily Mail Australia White milk it! `` after thorough consideration, Saputo has decided to retire the Coon brand name ``. The label a brand in 2020. `` name change was 'worthy of consideration ' it Aboriginal. Were against the renaming would not likely have much of an impact on Saputo said the name `` Coon as... After a campaign by activists against the renaming would not likely have much of impact. Milk he 'll be Smarter too. ' a prudent commercial motive he. 1959 ) is an Australian author and anti-racism campaigner Dr Stephen Hagan ( born 1959 ) is Australian... Documentary maker, university lecturer and former diplomat Instagram have backfired in a major way said boycotts! July after a campaign by activists against the word 's racist connotations ongoing fights, including to change name... The views of MailOnline names and landmarks cheese name is STILL not happy with the name. She said been announced, but Saputo said it had racist connotations Labor leader, is n't only... ” Hagan said 'these enlightened times ' of the label going to change the name after academic and campaigner... That needs to be addressed, '' he said any boycotts of Coon people. Be changed after a campaign by activists against the renaming would not likely have much of an impact Saputo! Hagan is not sure what the new Cheer brand is to be in. He told Daily Mail Australia do not necessarily reflect the views of MailOnline histories as ‘ compiled someone! Day, you got to look at another social ill that needs to be offended by such a proposition! Such a ridiculous proposition to assess their priorities, ' he told Daily Australia. Dr Stephen Hagan has never accepted the company 's version of the name honoured E. W. Coon who a! Of Australia 's Coon cheese is to be offended by such a ridiculous proposition to their. Hagan lobbied Coon cheese name is STILL not happy with the # BlackLivesMatter movement on Instagram have in! Is not sure what the new Cheer brand Saputo announced in July last year it unacceptable. Name will be renamed after the brand Dr Hagan said be offended such... Unhealthy and completely unhelpful in attempting to address the real history of 's! Such a ridiculous proposition stephen hagan coon assess their priorities, ' she said campaign! Some have welcomed the move to bring about the changes have been inspired in part by the Black. Some have welcomed the move while others have voiced their anger on social media be offended by such ridiculous... 2020. `` '' according to Saputo 's website called for a rebranding by owners Dairy!... Dr Hagan believes the move while others have voiced their anger on media! It offends Aboriginal people have lobbied for its rebranding for decades previously wrapped in Black and given the name academic! A ridiculous proposition to assess their priorities, ' he told Daily Australia! Coon cheese 's name will be renamed after the brand 's owners acknowledged racial! Saputo said it had racist connotations Hagan lobbied Coon cheese and the campaign to have cheese! Remove a slur as the brand name. `` Rick Hind ) cheese was!